The Project Pet story begins in underserved urban communities of color who cherish the strength, loyalty, and companionship of security and working breed dogs. We believe these communities and their pets represent many of the negative stereotypes perpetuated in society today. We also believe these pets have the power to assist marginalized people in building empathy, championing equality and promoting diversity outside our neighborhoods.

Project Pet ensures people of color get equal access to hemp research and sustainable pet products while empowering communities to break negative stereotypes associated with security and working breed dogs and their owners.